Big things are happening at Breath of Dawn!
We’re excited to announce that our educational homestead and farm stay in Lebanon, Virginia, has received funding through the Virginia Tourism Corporation’s (VTC) Microbusiness Marketing Leverage Program (MMLP).
The award will support our project, Reconnect on the Ridge: Stay, Learn, & Explore!, which focuses on increasing awareness of Virginia tourism businesses and experiences and encouraging visitation during shoulder season.
For us, this project represents more than a marketing initiative. It is an opportunity to help change how travelers think about visiting Southwest Virginia and to showcase the many reasons our region deserves a place on their travel plans throughout the year.
Our Mission: Reconnect on the Ridge, All Year Long. We believe the mountains don’t have an off-season.
Our mission through Reconnect on the Ridge: Stay, Learn, & Explore! is to inspire more people to visit Southwest Virginia beyond the traditional peak travel months, discover the beauty of every season, and experience the region’s unique blend of mountain getaways, outdoor adventures, local attractions, and educational farm experiences.
Too often, travel plans revolve around the busiest seasons. But the quieter months offer their own reasons to explore, whether that means enjoying colorful fall scenery, taking in peaceful winter mountain views, welcoming the arrival of spring, or discovering local experiences at a different pace.
We want travelers to see Southwest Virginia not simply as a seasonal destination, but as a place worth returning to throughout the year.
Through this project, we aim to help more visitors discover what makes our region special while encouraging them to stay longer, explore further, and support the local businesses and communities that make Southwest Virginia unique.
The full Press Release can be found here.
A full list of 2026 MMLP grant recipients can be found here.
Why Off-Season Tourism Matters
Tourism plays an important role in supporting local businesses and communities. However, when visitation concentrates around peak travel periods, businesses can face quieter stretches during the rest of the year.
Encouraging shoulder-season travel creates opportunities to introduce destinations to new audiences, increase visitor spending, and support tourism experiences beyond the busiest months.
Southwest Virginia has so much to offer travelers seeking mountain scenery, outdoor recreation, distinctive local culture, and memorable places to stay. By highlighting these experiences throughout the year, we hope to encourage visitors to look beyond traditional travel calendars and discover something new.
Our vision is straightforward: More visitors discovering Southwest Virginia. More opportunities for local tourism businesses. More reasons to explore our mountains in every season.
Stay, Learn, & Explore at Breath of Dawn
Located in Lebanon, Virginia, Breath of Dawn combines mountain accommodations, educational farm experiences, and opportunities to discover the surrounding region.
From the distinctive A-frame glamping experience at Cabin Breezy to the mountain views at Clinch View Cabin, our property offers visitors a place to experience the landscape and character of Southwest Virginia.
Guests can also discover educational farm experiences and explore nearby attractions, outdoor recreation, and local communities.
We want every visit to be an opportunity to experience more than a place to stay. We want visitors to connect with the region, discover its character, and find reasons to return in another season.
Whether you’re planning an autumn escape, a winter mountain retreat, a spring getaway, or a trip during another quieter period of the year, we hope Breath of Dawn helps you see Southwest Virginia in a new way.
Investing in the Future of Virginia Tourism
The Virginia Tourism Corporation’s Microbusiness Marketing Leverage Program supports marketing activities intended to increase visitation, visitor spending, and awareness of Virginia tourism businesses and experiences during shoulder season.
We are honored to receive this funding for Reconnect on the Ridge: Stay, Learn, & Explore! and grateful for the opportunity to contribute to the continued growth of Virginia’s tourism economy.
This project aligns with our commitment to sharing the beauty of Southwest Virginia, introducing more people to the region, and helping visitors discover experiences beyond the traditional peak season.
By investing in shoulder-season tourism, we hope to encourage travelers to explore more, support local businesses, and discover why the mountains are worth visiting throughout the year.
The Mountains Are Calling, Whatever the Season
At Breath of Dawn, we believe there is always a reason to reconnect with the mountains.
Through Reconnect on the Ridge: Stay, Learn, & Explore!, we look forward to welcoming more visitors, showcasing the experiences that make Southwest Virginia special, and encouraging travelers to discover a different side of the region throughout the year.
The mountains don’t have an off-season. Your next adventure is waiting.
